Tablet Market Share

April 29th, 2013

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Strategy Analytics has useful new research that shows that global tablet sales increased by 117 perent in Q1/2013 compared to the Q1/2012. Android is catching up with iOS…

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For some reason Strategy Analytics have chosen to exclude white-box tablets in the above figures. If you include white-box tablets, "Android market share of the total tablet market increases significantly to 52% and iOS slips to 41%".

Microsoft experienced "very limited distribution, a shortage of top tier apps, and confusion in the market, are all holding back shipments".

What does this mean for developers? Irrespective of the various OS platform markets shares, it’s clear that at 40.6 million shipments per quarter, tablets are starting to reach similar orders of magnitude as smartphones. (200 million smartphones were shipped in Q1 2013).

Previously, in Q1 2012, it clearly made sense to be developing for smartphones before tablets because tablets were a much smaller market. If the current growth of tablet shipments continues it will be a short time before they will exceed smartphone shipments. This has almost certainly come about due to people not replacing their PCs and instead relying more on tablets.

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Keeping it Simple

April 18th, 2013

quartz.pngQuartz has a thought-provoking article on The hardest trick in mobile design: making the product simpler. As an example, it shows how Foursquare started with something simple, made it more complex over time and then went back to having something simple.

I see something similar when working with companies. There’s sometimes a tug-of-war going on between departments and/or people that means there ends up, over time, too much in an app. This is to satisfy all the interested parties. People who think they know best, sometimes don’t. Features sometimes don’t get used and, if the company is forward thinking enough to have analytics, such features get removed. Of course, all this isn’t new and was the case on the desktop and web.

An observation I have is that the ‘featureworthyness’ of an app is often related to how well the inventor of the app knew the actual domain. By domain, I mean the specialist area of the app (retail, automotive, health, farming or whatever). Those closest to the problem tend to know what’s needed. They have also probably used related apps in their specialised area and already know what works and what doesn’t. So, find and use someone with a deep knowledge of the domain.

Path to Purchase

April 17th, 2013

telmetrics.pngTelmetrics have an infographic on their UK mobile path-to-purchase study conducted by Nielsen. More detailed information is also available on the study. UK specific studies are particularly interesting for me as it’s my home country.

Some takeaways…

  • The top two mobile research activities are price comparisons and reviews
  • There’s a strong purchase intent but less so than in the U.S.
  • 40% of people intend to purchase within a day and 35% percent within a month
  • Smartphone users have more immediate needs than tablet searchers 
  • 50 percent of both smartphone and tablet searchers expect search locations to be within walking or driving distance

There are many more insights in the telmetrics press release.

What I find ironic is that while price comparison is important to consumers, Google are dumbing down Google Shopping to only show listings that are effectively adverts. I personally use(d) Google Shopping a lot but won’t be doing so once it only lists commercial listings. I believe it would be better to have conventional Google ads alongside rather than just listing what are effectively advertisements.

Mobile Search

April 16th, 2013

iacquire.pngiAcquire have partnered with SurveyMonkey to conduct a study on how people use their devices to conduct search. This has implications for companies needing to know whether or how they should be creating mobile-specific landing sites. 40% of people search prediminantly on their tablet vs 60% on their phone. A large 40% of people choose another search result if the site isn’t mobile friendly. 40% of people search while watching TV with 33% tweeting about TV.

However, what this doesn’t show is how many people search for or via apps. For example, if someone is looking for information on a particular plant, do they do a search or do they look for a plant directory app? If people want to know when a tv program is on do they do a search or find a tv schedule app? There’s some evidence that apps are replacing search. If, and only if, more people are using apps for search then mobile web search might be becoming less relevant.

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Report Signups

April 15th, 2013

veracode.pngWhen thinking what to write about I often come across free reports that need some kind of signup. More often than not, I ignore them as I tend to have to read a few before there’s something new worth writing about. I made an exception last week with Veracode because I had previously found their reports useful. I wish I hadn’t.

Anyway, I advise you don’t register for the report now unless you want to get pestered by email and phone. I don’t know why companies do this. I would have thought it’s far better to have an openly downloadable report, reaching orders of magnitude more people and letting the report show how good you are at what you do. In this way, for me at least, I am far more likely to use such a company or recommend them to others than via some kind of pushy marketing.

App Vulnerabilities

April 12th, 2013
veracode.pngVeracode have a new report on the State of Software Security (requires registration) that makes interesting reading for mobile developers. Of particular concern is that cryptographic issues still affect a sizeable portion of Android (64%) and iOS (58%) applications. Hard-coding a cryptographic key directly into the mobile application is common. 

Here’s the distribution of vulnerabilities across iOS and Android…

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Considering Android only, Cryptographic issues affect 64% of apps and information leakage occurs in 26% of applications. However I would think that what constitutes ‘information leakage’ might be open to interpretation.

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See the report for more analysis of iOS and BlackBerry vulnerabilities.

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Alternative Android App Stores

April 10th, 2013

drmop.pngI have been doing some research on alternative Android app stores. Most of my clients tend to stick with the Google Play store but I know one or two individual developers, who publish their own apps, who actually avoid the Play store as it has reputation for lack of visibility and piracy. So what are the options?

I have found a great old, but useful, post by DrMop that lists the alternative stores and experiences of using some of them. You might also take a look at mobyaffiliate’s list of app stores that covers other platforms/manufacturers/carriers and Distimo’s analysis of the app market and app stores

My personal feeling is that dealing with multiple app stores is a large amount of effort to keep up to date and support. However, if you have a business model based on downloads rather than purchases then multi-app stores might be worthwhile. 

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App Stats

April 9th, 2013

canalys.gifCanalys has a new report on the app stores across 50 countries. Quarterly growth was 11% in Q1 2013, compared to 2012. Revenue from paid apps, in-app purchases and subscriptions combined grew by 9%. There were more than 13.4 billion downloads in total. Apple’s App Store accounted for 74% of revenues while the Google Play had the greatest number of downloads at 51%. BlackBerry World and the Windows Phone Store "remain distant challengers"

From my position, as an app developer, I am currently seeing a change in two areas. The first is porting apps from iOS to Android. My clients are indicating that it’s no longer possible to release just on iOS and appear to have a serious proposition. The second area is non-phone Android devices. That is, using the Android OS in an embedded device to utilise its inherent UI and comms capabilities.

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