December 4th, 2013
IDC has the latest tablet shipments and forecasts that show that Android is continuing to gain market share at the expense of iOS. The numbers also suggest it’s now clear that Windows 8 tablets won’t be a threat to either iOS or Android.
I am surprised IDC think iOS will have about 30% market share in 2017. I think that the prevalence of very cheap Android tablets will have a greater influence.
December 3rd, 2013
CNBC has some new free research into Europe’s business elite. Half believe mobile technology has more influence on global change than countries, governments or corporations. Apple ownership grew from 41% to 44% in 2013 while Android increased from 28% to 35%. The use of social media is starting to wane. The research provides further insights into the growth of tablets, what tablets are being used for and the use of social media in business.
There’s also an infographic (pdf) and a white paper is also available via email.
November 27th, 2013
If you have a physical product to sell and you want to sell it via mobile, what should you do? Should you use conventional AdWords advertising, create a mobile accessible web store or an app? In what ways do consumers search/research products and in what ways are they completing the purchase?
Google Think Insights has some new free research on the Mobile Path to Purchase. It shows that traditional search (48%) is the primary method of finding products but branded web sites (33%) and branded apps (26%) are also used. The key to purchasing conversion is proximity to store. Consumers tend to purchase in store (82%) or online (45%) with only 17% purchasing directly on the phone.
This isn’t good news for those currently working in the mobile payments space. One thing the report doesn’t cover is why only 17% purchase on the phone. Is it ease of use, security concerns or something else that is holding back consumers?