Archive for June, 2010

Founders at Work

Wednesday, June 30th, 2010

I am currently in the middle of reading the book ‘Founders at Work’. It’s a collection of interviews with founders of famous technology companies about what happened in the very earliest days.
Here are some insights from the book that I can particularly relate to…
Many successful ideas evolve from something elseMany people, including myself, give […]

Problems with the Android Market

Tuesday, June 29th, 2010

I have been developing for Android for a long time now and I am increasingly thinking that the Android Market is the single most problem with the Android ecosystem. While this might be seen as a Google bashing post, please don’t get me wrong. I actually like Android. I like the ease of development, the […]

Mobile Marketing ROI

Monday, June 28th, 2010

I recently came across an article at Chief Marketing that gives a great introduction to mobile marketing.  It describes the main methods: SMS, email, mobile web, applications and ads.
There are also a few simple examples that show how you might map business requirements onto these methods. Interestingly, the article also suggests a ROI […]

Something for Nothing

Friday, June 25th, 2010

One problem I see often is to do with pricing. More specifically, offering something for free or very low price and then later trying to charge people more. Here are a few recent examples…

On Android, once an application is offered free of charge it must remain free forever for customers who have downloaded it.

At a […]

Appcelerator Developer Survey

Thursday, June 24th, 2010

Appcelerator has a great survey of ‘platform interest’ of 2,733 Appcelerator application developers taken during June 2010. The survey covers… "the perceptions for each of the six major OS platforms: Apple (iOS), Google (Android), Palm/HP (webOS), Microsoft (Phone 7), Nokia (Symbian/Meego) and RIM (BlackBerry)."

While reading the survey, remember historically, that Appcelerator’s customers were primarily iPhone developers […]

The Future of Apps

Wednesday, June 23rd, 2010

It’s interesting that both Java Verified (with Simple App Testing) and Nokia (with their latest announcements) are trying to re-gain ‘Old World’ developer market share.
Meanwhile, in the ‘New World’, Tomi Ahonen, at Communities Dominate Brands, has a very long article on the Full Analysis of iPhone Economics - Then It Gets Worse. In […]

360i on Mobile Search

Friday, June 18th, 2010

There’s an interesting report at 360i on Mobile Search. It gives an overview of mobile search, explains how search is evolving and gives some search marketing best practices.
One particular point that people forget is to, as 360i says, … "incorporate mobile functionality into the creative".
"Click-to-call can potentially improve conversion rates"
Additionally, I’d say you can […]