Archive for the 'MoMoLondon' Category

Enabling Location in Applications

Tuesday, July 15th, 2008

The theme for last night’s Mobile Monday London was ‘Enabling Location in Applications’. The presenters included Ted Morgan, CEO of Skyhook Wireless, Ben Ward from Yahoo! Fire Eagle, Charles Wiles from Google (Gears), Andrew Scott from Rummble, Justin Davis from Buddy Ping, Mark White from Locatrix and Matt Womer from W3C.
Here’s what I took away […]

Monetisation through Advertising

Tuesday, May 13th, 2008

Last night’s MoMo London, at Thomson Reuters, was on Monetisation through Advertising. There were presentations by Ray Anderson (Bango), Shan Henderson (Vodafone), Claire Valoti (Mindshare) and Russell Buckley (Admob).
Here are some points I took away from the event…

From an advertising agency perspective, there are currently too many layers/parties needed to get things done.
The current high […]