Monetisation through Advertising
Tuesday, May 13th, 2008 Last night’s MoMo London, at Thomson Reuters, was on Monetisation through Advertising. There were presentations by Ray Anderson (Bango), Shan Henderson (Vodafone), Claire Valoti (Mindshare) and Russell Buckley (Admob).
Here are some points I took away from the event…
From an advertising agency perspective, there are currently too many layers/parties needed to get things done.
The current high […]
