Earlier in the week I mentioned my new free mobile link exchange. Well, today it went live at MobileAdvertNetwork.com. There’s a press release at PR Log.

 You can join via the registration page. New registrations are moderated but after that, new ads aren’t and are shown immediately. The Platform APIs page explains how to go about […]

One of the problems I continually see is that mobile sites and applications have problems getting noticed. They get users but not enough to make them financially viable. This got me thinking how to leverage existing users to get more users.
In my spare time, as a hobby activity, I have been working on a mobile […]

There’s a thought provoking article at Online Media Daily on how, in a recent Continental Airlines study, mobile web ads were more effective than in-app ads.
The article nor Continental Airlines explain why this is the case. Maybe people implicitly expect to browse to other sites when using a web browser as […]

Last night’s MoMo London, at Thomson Reuters, was on Monetisation through Advertising. There were presentations by Ray Anderson (Bango), Shan Henderson (Vodafone), Claire Valoti (Mindshare) and Russell Buckley (Admob).
Here are some points I took away from the event…

From an advertising agency perspective, there are currently too many layers/parties needed to get things done.
The current high […]