Novarra have a ‘Mobile Internet Experience Update’ (PDF) available today.

Here are some key points…

• Mobile internet, first marketed a decade ago, is truly becoming mainstream.
• Young adults with disposable income and multitasking parents make up 66% of the mobile browing population.
• A user doesn’t need to have a smartphone to be a high volume mobile internet user.
• There’s a long tail of sites. Novarra usage data shows that the top site typically accounts for about five percent of total page views.
• Mobile web is often used even when there is a PC available
• 40 percent of mobile internet sessions are under five minutes, 40 percent are over 15 minutes.
  
  

This entry was posted on Thursday, June 25th, 2009 at 5:01 pm and is filed under WAP, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.