There’s an interesting Nokia presentation by Mauri Metsäranta, Mobile Software Sales and Marketing, on "Developing markets for smartphones and how to reach new consumer segments" on SlideShare.

The statistics come from Nokia’s Smartphone 360 studies. Most encouraging for me is proof that better smartphones, new applications and services we are creating are having a positive affect on usage…

"Europeans spend 48 minutes a day using their smartphone. Smartphone usage minutes increased 60% in Europe in a year"

"Voice minutes have not increased but other functions have acquired much more time (multimedia, navigation, browing, email, MMS, SMS)"

The presentation goes on to explain that the largest growth markets are Russia, China, Mexico, India, Egypt, Thailand, Indonesia, Brazil, Chile and South Africa.

Challenges include…

• Distribution and retail experience
• Cost and speed of data traffic
• Availability of local applications and content
• Competence and technical support
• Developer business case
• Discovery, distribution and billing

If you are a developer then you might think of some of the challenges as opportunities.

This entry was posted on Tuesday, October 28th, 2008 at 4:59 pm and is filed under Series 60, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.