Forecasts Based on Consumer Attitudes
There’s an interesting piece on Mobile Advertising on the Jupiter Research blogs. The post gives the opinion…
"Don’t Base (Mobile) Forecasts on User Attitudes Toward Advertising".
"It’s just going to take more than five years for this market to develop"
"It’s just going to take more than five years for this market to develop"
I am also sceptical of any forecasts based on current consumer attitudes - in advertising or any other area. OK, it’s good to see how users’ needs have evolved but this doesn’t mean that they can’t be persuaded to do new things they don’t want to do now. A great example is the mobile phone itself. Ten years ago (in the UK at least) it was seen as a needless gadget used by successful people. When it was used in public it was seen as a noisy nuisance. How things have changed.
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