PayPal released it’s revolutionary PayPal Mobile Checkout this week. It’s strange the mobile community hasn’t latched onto this and even stranger that PayPal hasn’t shouted about it. 

 I believe the mobile checkout is significant because …

• It leverages PayPal’s existing membership base to provide a purchase without registering and with a minimum of choices, text entry and clicks.
• It provides very low transaction fees without having to pay an intermediary
• Unlike previous PayPal incarnations it doesn’t just work in the US and UK
• It can work from WAP (2.0), via SMS (containing a link) or even from within a Java or native application

It’s very simple to operate with a single http call to PayPal. This then deals with the transaction via the phone WAP (2.0) browser that then forwards to a URL given in the original http request. In the case of downloaded content, this will be the merchant’s server that will provide a link to the content.

With intermediaries’ commissions out of the loop it also becomes viable to sell tangible goods.

Related Articles:

• Payment Whitepaper
• Mobile Payment

This entry was posted on Friday, June 15th, 2007 at 7:10 pm and is filed under WAP, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.