March MoMo London
It was an interesting demo evening at London Momo London last night. I came away thinking that the ideas that were most likely to succeed (Monilink from Monitise and Oystar) leverage existing non-mobile services (the UK Link ATM network and London Oyster card) with which consumers are already familiar.
Getting consumer buy in is always difficult with new mobile products and services, especially when the concepts may be alien to end users. Piggy backing an existing successful non-mobile service is an interesting technique that not only provides familiarity but also seems to result in services that will be of genuine interest to the consumer.
It was also the first time I have come across eyeGT from Barefoot Software. It’s a middleware UI layer which can be used to abstract away differences between the UIs on various phones. It’s a c (rather than c++) interface which made me think that it’s an ideal candidate for use with Symbian’s PIPS and Nokia’s Open C. In that way, it should be possible to write Symbian applications with little or no use of Symbian idioms.
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