Payment Whitepaper
Octegra have a great whitepaper showing how mobile content revenues based on Premium Rate SMS create an unfair division of revenues leading lower revenues for both the mobile and content industries.
Octegra propose that network operators should adopt a direct-to-bill payment mechanism. I personally can’t see this happening. Network operators would see this as a reduction in their content royalty rather than a mechanism to stimulate supply and demand.
If the current situation doesn’t change, I think the likes of Paypal, Google Checkout or some other ‘trusted’ mass-market brand will grasp the opportunity to fill this discrepancy in the current mobile and content industries.
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