Smartphone Popularity
My post yesterday on the E50 asked why the new smartphones haven’t been snapped up by consumers. Today, we get some interesting commentary from IDC…
"…from the perspective of most consumers the advanced capability is still either deemed unnecessary or lies invisible behind considerations such as form factor and multimedia capability…
…The result is that consumer-centric converged devices are competing directly with high-end feature phones, which in terms of the most visible technical specifications such as cameras, are generally deemed indistinct from smart phones by most consumers…
…With demand for feature phones still strong the prospect of high initial costs before the advantages of platfomization can be realized is an inhibitor to widespread migration to an evolved OS for consumer devices…
…Technology demands will command the move in the longer term but the migration is proving slower than vendors, operators, and commentators anticipated."
So, IDC thinks smartphones will win more customers eventually when consumers demand features that can’t be implemented on proprietary OS phones.
This is related to comments a while back about promoting these new devices.