There’s an article on the MEX blog that references a recent ARC Chart report on network operator churn. The MEX blog and ARC report comment on how churn might be reduced by tying financial services to phone tariffs.

I have written in the past about personalisation (see links below). This report tends to suggest that network operators still do not ‘get it’.

By the way, while you are on the ARC Chart web site, check out the report on handset (hardware) customisation. Also, I’ll be at the MEX Conference next month if anyone wants to meet up.

Related Articles:

• Enrichment, Personal Gratification and Exclusiveness
• Personalisation

This entry was posted on Friday, May 5th, 2006 at 5:42 pm and is filed under Mobile, Network Operators. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.