MoMo London: Demo Night
Last night I was at Mobile Monday London Demo Night. There were talks from…- Blue Badge Style - A social network/geo system for the disabled
- Animal Systems - A way to communicate small things (docs, images etc) using just sound
- Boss Level - A multi-player, multi-platform HTML5 game
- Connecthings - City information using NFC
- Critical Arc - A large area (e.g. campus) based security system
- Decibel Technology - Mobile (and desktop) analytics heatmap style reporting
- Dennis Publishing - Responsive publishing system used for The Week
- Globo Plc - GO!Enterprise - Enterprise mobility
- Trademob - A way to reduce click fraud using publisher blacklisting
- Vyclone - A social video platform
- AudioSnaps - Taking small snippets of sound at the same time as taking a photo and embedding the sound in the jpg
One observation was that the majority (but not all) of the demo’ists had B2B business models in mind rather than direct B2C. I believe this is where the smart money is at the moment. Direct to consumer either via app purchase or freemium is a hard sell at the moment. There’s more opportunity in creating innovative apps that help a particular industry.
