"If we look back to January 2012, traffic through Android made up 30.56% and sales was slightly lower at 28.45%. By November, these figures had increased to 36.37% and 38.47% respectively. As well as being indicative of the share of Android sales increasing, it also highlights that Android conversion rates have been improving at a greater rate. We are now seeing Android convert at 2.57% while the iPhone is slightly lower at 2.35%."
The article reflects what I have been saying for a while now. Android is growing rapidly and the type of user is evolving such that tomorrow’s market will probably be very different to yesterday’s. Your mobile strategy might need to adapt accordingly.