I was at OverTheAir last Friday. It had the same great buzz as last year but this time with much better organised food and better-working WiFi. There was a web-heavy feel to the topics that was probably due to the kind of people who wanted to present. Here are just a few takeaways…
- Google told us that they have started to concentrate more on getting their apps to take on the look and feel of the platform they are running on rather than adopting a generic or iOS theme for all. I previously wrote a bit about this for Motorola.
- Facebook’s Open Graph API was interesting as a way to increase app uptake. The idea is that an iOS or Android app can create ‘actions’ that are published to the user’s timeline. When their friends click on the actions, they are either pointed to the app or deep linked into the app depending on whether they already have the app installed. Some of the top iOS apps already use this mechanism.