App Promo have a useful infographic based on their first annual developer survey last month. It shows how 59% of apps don’t generate enough revenue to break even on development costs.
- Many apps are free to promote something else and won’t create a profit in themselves.
- An app can have a very long lifetime and might come into profit over a longer period.
- Many apps end up being re-purposed or code re-used in other apps. It can be as much a learning experience and source of pivot for many people.
- You can’t expect all apps to be successful and 41% successful could be viewed by some as being encouraging.