Latest comScore research shows that mobile email usage is on the rise. In just one year,users of email have increased by 36 percent.
This made me think about several projects I came across last year where the client had decided they wanted a mobile app primarily to alert the user when something had happened. In actual fact, we determined that use of an app was overkill and simple email was all that was required.
Email is already optimised on phones for ‘push’ and doesn’t need implementation of any of the Android, iOS, Nokia or BlackBerry notification schemes. Email is also available on most non-smartphones so has more reach. Email also beats SMS on price and doesn’t have length limitations.
Email is easy, free and cross platform. Consider it as part of your mobile solution.