Action Engine have issued a press release claiming that "over 98% of people who download Action Info use the product repeatedly every month." So how have they achieved this?

Well, Action Engine attributes the surge in cell phone use of its mobile applications to its strict adherence to “The 7 Rules of Mobile Data User Experience” defined by Elliot Drucker.

1. Consistent user interface
2. Simplified data entry
3. Efficient network utilization
4. Off-line functionality
5. Automated data sharing
6. Dynamic personalization
7. Mobile device independence

More details on how Action Engine claim to have achieved this can be found in the Action Engine Business White Paper.

This entry was posted on Thursday, January 12th, 2006 at 3:43 pm and is filed under Mobile. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.