Something for Nothing
One problem I see often is to do with pricing. More specifically, offering something for free or very low price and then later trying to charge people more. Here are a few recent examples…
- On Android, once an application is offered free of charge it must remain free forever for customers who have downloaded it.
- At a recent MoMo London on Mobile Money, there was mention of how initial tariffs/charges restricted how a service was able to evolve. Setting a low tariff set consumer expectations on pricing and increasing prices, to introduce new business partners (who also wanted a revenue share), was prohibitive.
- There’s currently consternation that Skype will start charging for Skype to Skype 3G calls as of the start of 2011.
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